LAS VEGAS – FRAS-LE debuted its line of brake pads this week at the AAPEX show in Las Vegas.

The product line-up, introduced to the market in July, is organized into four categories, each with its own specific application: Street Master, Magnum Pro, Ceramaxx and Extreme Service.

The line comprises four different series with formulations specifically developed for every application. Each line is made from top-quality raw-materials and is totally asbestos-free, according to the company’s environmental responsibility standards. All four products are built from Original Equipment (OE) grade formulations. Manufacturing under the Positive Molding Technology provides better-compacted friction materials that consistently give the consumer high-performance results.

The company’s Chief Executive Officer, Daniel Randon, commented, “The launch of this product line and our second appearance at AAPEX are more steps to increase our global presence. These steps will aid us in achieving one of our strategic market goals, which is global growth in the commercial vehicle and passenger car brake pad market.”