DALLAS -- Interstate All Battery Center (IABC) has announced a new weekly podcast series offering potential franchisees insightful tips and expert advice on franchise and business opportunities. Building on the incredible growth the brand is continuing to experience, the nearly 60-year-old company will offer its "ingredients" for creating and maintaining strong strategic partnerships, while sharing its experience as a business that has proven to be recession-resilient despite the down economy.

"Franchisors are adapting faster to using various social media platforms, however only the top 10 to 20 percent of companies are actually actively participating," said Eric Stites, president of Franchise Business Review. "Podcasts are a great forum for franchisors to share best practices with their prospective franchisees and it's great to see Interstate All Battery Center committed to this initiative."

In a world where any customer can, in seconds, Tweet or post to Facebook a pithy product review or share an experience they had with a brand, IABC is embracing the opportunity to grow their solid network of communication and expand how they interact with potential franchisees. The new IABC podcast series will cover franchise-related topics from the brand's expert franchise team, including The Big Picture show, with Mickey Elam, president of Interstate Battery Franchising and Development, discussing what makes a franchise system successful. Other Interstate Battery podcast specialists include Scott Miller, vice president of creative communication & events; Chris Antoniou, vice president of global supply chain; Justin Darland, Interstate Battery franchising and development director and Jim Eades, director of franchise operations.

"IABC's proven ingredients for success have helped position the company as the leader in the portable power solutions marketplace, which analysts project will reach $73 billion globally by 2010," said Darland. "By way of this podcast series, our goal is to equip potential franchisees with information to evaluate our concept in a manner they are accustomed to consuming."

Listeners can visit www.allbatteryfranchise.com/media-center to hear the entire IABC podcast series.