DAYTONA BEACH, Fla. -- International Speedway Corp. yesterday unveiled its new corporate logo. 

Redesigned for the first time since 1997, ISC's new modernized logo retains the key element of its previous logo -- the emphasis on the entertainment aspects of the motorsports business through the continued diversification and enhancement of the total fan experience, both on and off the track.

"As the leading promoter of major motorsports entertainment, we felt it was time to refresh and modernize our corporate logo while maintaining certain attributes of the previous version to reflect our proud heritage," said ISC Chief Executive Officer Lesa France Kennedy. "The new logo reflects the company's continuing growth and innovation in motorsports entertainment."