SAN DIEGO, Calif. -- Mitchell International has announced that UltraMate 7, the company's estimating solution for both insurers and collision repairers, can now generate estimate printouts in Spanish -- improving the collision repair experience for Spanish-speaking customers.
According to a 2007 study conducted by the U.S. Census Bureau, there are currently 35 million residents in the United States that speak Spanish in the home. In the southwestern states of California, Arizona, New Mexico and Texas alone, approximately one-in-five persons speak Spanish as their primary language. The prevalent use of the Spanish language can present challenges to many shop owners, insurance staff and independent appraisers who currently spend a great deal of time explaining estimates written in English to Spanish speaking customers -- a process that UltraMate 7 now has the ability to vastly improve.
UltraMate 7 now helps facilitate customer communication by offering all administrative headings and part names in Spanish. Provided as a free, value-added option, the ability to generate print copies of Spanish language estimates helps further Mitchell's fundamental goal of improving cycle time and increasing customer satisfaction among the substantial Spanish-speaking customer base.
"Many collision repair facilities and insurers across the U.S. have a large number of customers whose primary language is Spanish. To maintain a high level of customer satisfaction and business performance these facilities and insurance providers must be able to clearly and concisely communicate with their customers. By providing accurate and easy to understand estimates in both English and Spanish, UltraMate 7 now performs better than any other estimating solution in the market," said Jesse Herrera, Senior Vice President of Marketing and Product Management for Mitchell International.
Customers can learn more about how to print out estimates in Spanish upon receiving their August updates by viewing the UltraMate 7 What's New document on Mitchell's Support Site at www.mitchell.com/go/printspanish.