ORLAND PARK, Ill. – Organizers of Heavy Duty Aftermarket Week 2010 have announced topics for the workshops and business and technical theater topics planned for the 2010 conference. The education program advances the theme of “Achieving Success in a Changing Environment” at the event, to be held Monday, Jan. 18 through Thursday, Jan. 21, 2010, at the Mirage in Las Vegas.

The content for each educational session has been tailored specifically to the business needs of independent heavy-duty distributors. The sessions are designed so distributors can take home the information learned from each session and apply it successfully to their operations.

The eight education programs with key industry speakers and experts are:
•         The All-New HD Aftermarket Forum and Industry Forecast
•         Promoting Your Value Proposition to Your Customers and Prospects
•         Finding Cash in Your Business
•         Sales Has Nothing to Do with Selling
•         Green Truck Technology/Hybrid & Shop Profitability
•         Right Here, Right Now Aftermarket Opportunities for DEF & Particulate Trap Service
•         Maximizing Profits with Effective Benchmarking
•         Making Sense Out of Technology

For more information visit www.hdaw.org.