BETHESDA, Md. -- The Automotive Communication Council (ACC) is pleased to announce a series of new Teleconversations, with the first scheduled to take place on Wednesday, Aug. 26. The topic of the Aug. 26 call will be trade show marketing, specifically AAPEX and SEMA. There are many hidden marketing opportunities for these events, and in this budget-challenged time, innovation is demanded the need to demonstrate the ROI of these events to upper management, says ACC. This call will be moderated by Tom Marx, president/CEO of The Marx Group and Marx Group Advisors.

ACC Teleconversations are planned for every other month, with a different topic and moderator for each call. Topics for each Teleconversation will be designed to support you with the marketing challenges you face, and an opportunity to share your insights with others engaged in aftermarket marketing. Each call will run no longer than 60 to 75 minutes.

The format for each call will be to introduce the topic and some speaking points, and then the floor will be turned over to all participants to foster a lively and informative conversation. Some topics to be covered include pre- and post-show marketing tactics, how to best train the at-show sales team, and to introduce some of the new features available at the 2009 AAPEX event. ACC’s goal is to leave you with insights and knowledge that you might not have had before this call.

The ACC Teleconversations are free for current ACC members. Non-members are welcome to participate in no more than two of these calls.

RSVP by Tuesday, Aug. 25 to Beatrice Livioco at 240-333-1089, or e-mail beatrice.livioco@aftermarket.org.