HOUSTON -- Jiffy Lube has announced the launch of Jiffy Lube Rewards, a new program that reinforces the company's appreciation of customers who rely on Jiffy Lube for their vehicle maintenance needs.

Customers who buy two Jiffy Lube Signature Service Oil Changes for the same vehicle within six months earn 50 percent off their third Jiffy Lube Signature Service Oil Change for the same vehicle.

Customers can sign up at their local Jiffy Lube service center or online at www.JiffyLubeRewards.com. There are no cards, fees or hassles to participate, and Jiffy Lube automatically tracks each purchase and redeems rewards when they are earned.

According to a recent Jiffy Lube International survey, nearly 20 percent of Americans are cutting back on the frequency of vehicle maintenance services to save money. However, maintenance is important to protecting both the short-term performance and long-term value of a vehicle, says the company. With more than 92 percent of motorists driving under severe driving conditions, it's more important than ever for drivers to take proper care of their vehicle to help keep it running smoothly and preserve its value.

"A vehicle is one of the biggest investments most people make, and given the tough economy many of our customers are looking for creative ways to protect their investment," said John Sanfacon, head of marketing and innovations at Jiffy Lube International. "Jiffy Lube is thrilled to provide our customers with a rewards program that offers an easy way to save money and helps them care for their vehicle."

Nearly all Jiffy Lube service centers nationwide are participating in the program. Visit www.JiffyLubeRewards.com for more information including a complete list of participating locations.