COLMAR, Pa. -- Dorman Products has announced the addition of a Window Regulator & Window Lift Motor Digital Catalog to www.DormanProducts.com. The catalog is done in the user-friendly Flipbook format, giving the feel of a printed catalog but with instant access and interactive capabilities such as product and keyword search.

This digital catalog features more than 700 window regulators and window lift motors with coverage for domestic and import models. The Buyer’s Guide section of the catalog shows pictures and a brief application description of Dorman's extensive line of window regulators and window lift motors in part number order. The Application Guide section provides detailed application information listed by make and model.

Chris Nierintz, manager of product data services, remarked, "This digital catalog gives you the form, function and key benefits of a printed catalog in a whole new way by using full motion flip-animation. But, unlike a printed catalog, the digital version can easily be changed to add new SKUs, photos and applications to give customers access to the latest information. Our goal is to update the catalog quarterly as new SKUs are added to this fast-growing product category. This format also allows customers to view and print the guide at any time."

With 300 aftermarket exclusive SKUs, Dorman says its Window Regulator Program gives its customers more opportunities to take sales from the OE Dealer and their competitors. In addition, Dorman's Window Lift Motor Program provides significant inventory savings as a result of the company's engineered and tested consolidations, plus ease of installation with its Plug-n-Play harnesses and hardware.