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FRAS-LE Begins Selling Brake Pads to the North American Market
July 23, 2009
By aftermarketNews staff
FARMINGTON HILLS, Mich. – Brazilian brake components maker FRAS-LE has launched the sale of its new line of brake pads this month in the North American market, where the company says it already leads the sales of brake blocks.
The line of aftermarket brake pads consists of four different products with formulations developed specifically for each application:

* Street Master is the economical solution for high performance and durability. Its formulation provides excellent drivability and silent braking action.

* Magnum Pro provides ultra-smooth braking action, advanced technology for low noise and vibration levels, and Wheel-Klean technology for minimum dust levels.

* Ceramaxx features FRAS-LE’s premium ceramic formulation, which utilizes a superior selection of materials and the most advanced engineering technology for maximum noise control and original equipment performance. Ultra-low dust levels are the benefit of FRAS-LE’s Wheel-Klean technology.

* Extreme Service is extremely efficient under the most diversified braking conditions. This line is the best choice for fleets, thanks to its remarkable and safe performance, prolonged life of the brake disc and pads, and special resistance to fade.

The new brake pads are manufactured under the Positive Molding Technology, which the company says results in better-compacted friction materials, improved homogeneity and standardization of the parts produced and in benefits and quality for the end-consumer. Adhering to the company’s environmentally responsible guidelines, each line consists of asbestos-free raw-materials.
FRAS-LE believes in the growth potential of the automotive segment of the North American market. “We think there are plenty of opportunities for the FRAS-LE brand in the United States. We came here to offer an alternative in terms of quality and productivity capable of exceeding the expectations of consumers in relation to the products that already exist in that market,” said Daniel Randon, CEO and investor relations director of FRAS-LE.

FRAS-LE also has its own world-class Research and Development Center in Brazil. The line of pads being sold in the United States result from large investments made in engineering, machinery, training and sales, according to the company.