DIAMOND BAR, Calif. – SEMA has announced a new program that will make it easier and more affordable than ever for Southern California buyers to attend the SEMA Show taking place Nov. 3-6, in Las Vegas.

Through the SEMA Show Buyer Bus Program, buyers will be transported from key Southern California cities directly to the Las Vegas Convention Center. Buses depart from Southern California on Tuesday morning, arriving in Las Vegas on the first day of the Show. Buyers will have more than one full day to explore the 1-million-square-feet Las Vegas Convention Center, meeting with manufacturers and discovering the newest products about to hit the market, before the return trip on Wednesday evening.

"The Buyer Bus Program is a great alternative for those who are concerned about increasing gas prices and tiresome plane trips," said Peter MacGillivray, SEMA vice president of events and communications. "Participants will find this to be affordable and convenient."

Registration for the SEMA Show Buyer Bus Program opens in mid-August at www.semashow.com and will be open to buyers pre-registered for the SEMA Show. Cost is $25 per person and is available from targeted cities that have the highest concentrations of qualified buyers: Los Angeles, Orange County, the Inland Empire and San Diego areas.

The SEMA Show Buyer Bus Program is the most recent on a list of unique programs designed to increase buyer attendance at the 2009 SEMA Show.

"SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it," MacGillivray said. "The industry needs a shot in the arm, and the SEMA Show can provide it."

Additional details can be obtained from Lisa Schafer at lisas@sema.org or 909/396-0289, ext. 181.