POWAY, Calif. – Mitchell 1, through its Business Performance Services (BPS) program, has partnered with Elite, a San Diego-based business solutions company, to provide customers and the automotive industry with profitable business management and marketing solutions.

Elite and Mitchell 1 have entered into an agreement to cross-promote each other’s products and services to their respective customer bases. Elite’s customers are the top shops in the industry, while Mitchell 1 Business Performance Services are designed to help those same forward-thinking shop owners and service advisors.

“Because both companies’ products and services target the best shops in the industry, our timing couldn’t be better,” said Brian Warfield, senior product manager, Mitchell 1. “Elite is an amazing company that has provided thousands of shops with the business-building solutions they need to go right to the top, while Mitchell 1 has continued to offer exciting new business services that allow shops to implement those best practices.”