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SEMA Show Exhibitors Demonstrate Increased Optimism
July 1, 2009
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By aftermarketNews staff
DIAMOND BAR, Calif. – Organizers for the annual SEMA Show in Las Vegas have reported that more than 10 percent of exhibitors have increased their booth size for the 2009 event. Show Management has reported that of the nearly 1,400 companies that participated in the priority booth selection process earlier this month, 12 percent secured more space than they originally planned.

“Given the state of the economy, we are extremely pleased with the value our industry has placed on the Show,” said Peter MacGillivray, SEMA vice president of events and communications. MacGillivray also noted that the association has introduced several programs and incentives to make exhibiting at the SEMA Show more cost-effective and result in higher returns.

“Exhibitors have really responded to offers such as the extended payment plan and guaranteed leads program,” said MacGillivray. “The idea is to make it possible for exhibitors to do more with less.”

For more information, visit www.semashow.com.