ST. PAUL, Minn. – Identifix has reportedly reached a new milestone with its Direct-Hit product, which now boasts 20,000 susbcribers.

Direct-Hit is Identifix's subscription-based online diagnostic information source offering real-world, proven diagnostic and repair information. It was developed from more than 3.6 million Identifix Repair Hotline calls to the company's 45 ASE master certified technicians. Direct-Hit delivers more than 325,000 Hotline Archives that are symptoms, associated short-cut tests and fixes, and includes more than 150,000 Confirmed Fixes. Direct-Hit is updated constantly with more than 6,000 new symptoms, associated short-cut tests and fixes added to the database each month.

"Our strong growth is proof positive of the industry support for our products and services. Direct-Hit allows us to share with the entire industry the knowledge we gain from talking to more than 20,000 shops each year," said Jeff Sweet, Identifix president. "By using Hotline Archives a shop is able to see whether other shops are observing similar problems on vehicles. It can then take advantage of the short cut tests created by our master technicians and use likely causes to Find Fixes Faster," Sweet added.

While Identifix said it is proud of its steady growth of 20,000 Direct-Hit subscribers, the company is also pleased with the level of access to vehicle information its current subscribers are taking advantage of. Currently, Direct-Hit subscribers are accessing more than 160,000 vehicles weekly equaling 8.3 million vehicles look-ups annually. By using Direct-Hit routinely, shops are demonstrating their ability to repair vehicles faster and more efficiently, according to the company.

Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft's MSN.Auto Web site, providing data on used vehicle reliability and reparability.