MEMPHIS, Tenn. – CADNA Automotive, licensee of such premium automotive brands as Prestone, Autolite and FRAM, as well as proprietary brand Armor Mark, has named René Daudelin to the position of vice president of retail sales, effective July 6. Daudelin, a 15-year industry veteran, most recently served as vice president of sales and marketing for International Lubricants Inc. based in Seattle, Wash.

In his new position with Memphis, Tenn.-based CADNA, Daudelin will immediately begin to expand the company’s reach into markets that were previously underserved. Because of his expertise in the retail sector, his focus will be on implementing marketing and sales strategies for the introduction of newly developed retail products and services; all with the goal of providing existing and new customers with innovative growth solutions.

CADNA President Devin Hart remarked, “Rene has had an impressive career in the automotive aftermarket both as an entrepreneur, as well as a sales and business development manager. We, personally, have had a longstanding relationship, and I have complete confidence in his ability to make a huge positive impact on our company’s sales and marketing initiatives. His proven ability to successfully lead new products to market and penetrate new channels of distribution is impressive and completely aligned with our sales plan objectives.”

Daudelin began his career at Federal-Mogul, where he held many significant positions in business development and management. A few of his roles included national accounts manager for Canada and the U.S., and retail and mass merchandiser manager for the Southfield, Mich.-based company. Most recently, he utilized his expertise to develop new product brands and successfully open new markets for International Lubricants.

Daudelin graduated with a bachelor of business administration (BBA) from Northwood University in Cedar Hill, Texas, and has served on the board of directors for several Phoenix, Ariz., area community service organizations.