Frank Ordonez, president of Delphi Product & Service Solutions,
and Bill Lafontaine, vice president, brand & communications for
Delphi Product & Service Solutions, shed some light, and a positive
outlook, on changes in the auto industry and plans for Delphi’s
aftermarket division going forward.
AMN: Can you please update us on where Delphi’s Product &
Service Solutions business stands in light of the announcement that
Delphi is preparing to emerge from bankruptcy?
FO: What we announced was a plan to exit from bankruptcy,
hopefully at the end of July but we are clearly not out. We have plenty
of steps to go through. We feel very confident with our plan, but I
want to make sure you understand that I’m not sitting here telling you
that Delphi has emerged. My customers know where I stand. We’re very
hopeful and very confident that we’re going to get it done but there
are going to be some bumps in the road as we go through this process.
Nothing is ever easy.
The restructuring of Delphi, although this announcement on emergence
brings light to restructuring, the restructuring is nothing new. It’s
been going on for four years. In fact, almost everything you saw in
that announcement has already happened in terms of restructuring.
In terms of the aftermarket, we’ve known right from day one what the
restructuring is, what product lines would be affected and we planned
for that ahead of time. In the North American market, we’ve had very
very little, if any, impact in the aftermarket because we always went
to the aftermarket with the ‘safe, green and connected’ type of parts.
So it’s not going to affect anybody who is currently a customer of
Delphi at all. The restructuring has been very successful and has put
Delphi in a position to be a very strong company, should we emerge as
planned at the end of July. The financials of the balance sheet, the
status of the company, all of that will make Delphi a very strong
company. If anything, we’re going to pick up some momentum in the
marketplace not only in the aftermarket but in the original equipment
business as well.
Honestly, the restructuring has had no impact on Delphi in North
America. It’s had some impact on Delphi’s overseas operations, in some
of the product lines we’ve exited. But again, we were ready for that
and we planned for it. We did what we had to do and that’s behind us.
In terms of immediate impact on any customer that I know of, it should
be none. The steering business, we’ve known about that for three years.
BL: All of our portfolio decisions were made publicly back in
March 2006. We worked with all of our customers from that point until
the present and we continue to focus on our core going forward.
AMN: And that core is the safe, green and connected product that we hear so much about?
FO: Our core is really around the electronics, electronics
architecture, the thermal business, which in the aftermarket is better
known as A/C radiators, condensers, that kind of product line. We’re
also in fuel handling with fuel pumps and fuel level senders and we of
course, are in computers engine control computers, body control
computers and in all of the 27 computers in the vehicle, included in
that is powertrain. We’re in gas powertain, diesel powertrain and we’re
a hybrid powertrain company also. We do all three. All of that is
emerging with Delphi. It will be part of the new Delphi moving forward
and as you know, we were at the forefront of a lot of those new
technologies, as we call it ‘safe, green and connected.’ That is how we
summarize the trends in the industry and that is what drives the way
that Delphi wants to position itself in the marketplace.
AMN: Do you feel focusing on those three areas has attributed to
your success as you reach the end of this restructuring process?
BL: Knowing what the key mega trends were going to be that were
going to influence buying behavior, and consumer trends going forward,
and really thinking about that in our current parts portfolio, and then
planning for the future [was helpful]. For example, as you look at the
new fuel economy standards that are coming out of Washington and what
we’re going to have to do with emissions, etc., understanding that’s
the target for 2016 but also knowing that’s been a trend in the
marketplace for years has allowed us to ramp up the technologies that
are going to be enablers ultimately to meet those new targets going
forward.
AMN: There’s been a lot of talk lately about the thousand-plus
dealerships closing this year and the up-tick that independent service
and repair facilities might see as a result. Do you feel that Delphi
has a role in helping aftermarket technicians to get prepared for the
new technologies out there today that the dealerships were previously
handling?
FO: We don’t deal directly with the technicians, but it is my
strong feeling that a lot of these open dealership points will
eventually wind up either as used car dealerships with all makes
repair, or as repair shops. And, they are going to have an
already-trained force. They are already used to dealing with parts and
a lot of them probably deal with ‘all-makes’ already. Where I think
Delphi is going to benefit, I believe, is that they will pull the
original equipment parts. So, companies like ours will benefit from
this trend. I think the aftermarket, in general, is going to pick up
some business. If you look at where they are closing dealerships, they
are closing them in a lot of rural areas. Somebody’s got to come in and
fill the gap. It’s either going to be the aftermarket or these very
dealership points are going to become new members of the aftermarket.
We are very excited about the future, really. Not only are their
opportunities in the ‘safe, green and connected’ and all of the related
technologies, but as Bill mentioned, we could position ourselves to win
the OE business on those things.
If you stop and think for a second about the new 36-mpg standard that
the administration wants by 2016, that’s going to require an
acceleration of all these ‘safe, green, connected’ technologies. And
not only is it going to require an acceleration, but in the short-term
it may provide an opportunity for the aftermarket, because as you heard
in the President’s announcement, it’s about $1,300 additional per car
to meet this requirement. People may decide to keep their cars a little
longer [as a result], which is good for the aftermarket. So, the
short-term I think, looks pretty rosy for the aftermarket, if we seize
the opportunity to do all these things.
AMN: Any last comments?
FO: There are a couple of things I will say: I think the issue
of telematics is not going to go away. If you heard me two years ago at
AAPEX, I talked about telematics. Telematics is going to move forward
in the aftermarket, believe me. It’s not going away.
Beyond that, although we’re not there yet, sales went up a little bit
in May. I believe the industry could start seeing an up-tick at the end
of this year, or the beginning of the next for sure, and certainly as
Chrysler and GM exit bankruptcy and the industry stabilizes and gets
off the front pages, I think people are going to want to buy these
cars.
The other opportunity that I still see strongly on the horizon is the
diesel opportunity. That’s still getting sorted out in the U.S. but
it’s still the quickest way to get to a lot of these standards without
having to re-invest your future in a lot of other stuff.
What’s on the horizon is just very exciting.