RANCHO CUCAMONGA, Calif. -- Leading tire manufacturer, Kumho Tires, has announced the opening of Tires 4U, the first outlet in North America dedicated to the Kumho Tire global retail format.

The store opened in Buena Park, Calif., on June 3 and is owned and operated by Benjamin Lee.

The Buena Park location marks the first Tires 4U in North America. The Kumho global retail format is currently in stores in operation in Korea, China and Vietnam.

"Tires 4U looks forward to being a valuable member of the regional community and becoming a leader in quality customer service," said J.B. Kim, president and CEO of Kumho Tire USA North America. "The store offers the opportunity to reach our consumers by providing a dedicated retail environment that sells only Kumho-branded products."

"This first retail center offers the best service that consumers can expect in a tire retail center," said Benjamin Lee, owner of Tires 4U. "I am satisfied with Kumho Tires and have confidence in the success of our retail center and we look forward to expanding beyond our single location."

According to the company, this first retail center selling only Kumho tire products will allow Kumho Tires to increase brand awareness and promote premium tire sales. The Tires 4U retail center will sell the full line of Kumho passenger, competition, light truck and SUV tires and include state of the art mounting, balancing and alignment services.