PORTER, Texas — In response to growing consumer interest in the Canadian market, Royal Purple has created new dual-language labels for the distribution of its products in this market.

"There's definitely pent-up demand in Canada," said Royal Purple's VP of Sales and Marketing, Mark McFann. "Currently, nearly two of five dealer inquires come from the (Canadian) provinces."
 
Each of the dual-language labels will provide all standard information in both English and French. The five products available in with dual-language labels include Royal Purple 5W20, 5W30, 10W30 and 15W40 motor oil and Max Gear 75W90.
 
“We really needed dual-language labels to address the Canadian labeling requirement," said McFann, "Certainly removing the language barrier should help broaden our reach."

The success of the program will be a factor in determining when and what additional products to add in the future, he added.