NEWARK, Calif. -- WORLDPAC has announced the launch of its Newsletter Program, another retention marketing tool from WORLDPAC Customer Marketing Solutions (CMS).

This personalized, full color, four-page newsletter enables independent service centers to build long-term relationships with consumers by providing helpful automotive tips, shop specific information, as well as coupons or incentives if desired.  Newsletter benefits include:

- Professional, targeted, retention marketing
- Stronger relationships with customers
- Increased car counts/revenues

To obtain more information about the WORLDPAC Newsletter Program, contact your WORLDPAC Sales representative or visit www.worldpac.com/shopnewsletter.