WAUCONDA, Ill. – Heidts Hot Rod & Muscle Car Parts has announced John Sonnefeldt as its new director of sales and marketing.

Sonnefeldt comes to Heidts with more than 15 years of experience in the automotive performance aftermarket. His knowledge of drag racing, road racing, NASCAR, restoration and the car building community is sure to be a huge asset, said the company.

"The opportunity to work for a company dedicated to developing great products is very exciting," said Sonnefeldt. "I'll do my part to grow the business and support this respected brand as we find ways to improve communication with customers and distributors."

Sonnefeldt has built and displays an award winning '71 RestoMod Chevelle. He has a bachelor's degree from Lewis University and is enrolled in the MBA graduate program at Northeastern University.