LAS
VEGAS -- Even with
gas prices below the $3-a-gallon level and American drivers breathing a
collective sigh of relief, drivers don’t appear to be in a hurry to go back to
their pre-$3-a-gallon behaviors, according to a new survey from market research
firm, The NPD Group.
The
survey, which asks consumers about their driving and auto maintenance behaviors
and vehicle purchase intentions, also finds that many consumers plan on
maintaining the vehicles they own, rather than purchasing a new one.
“With
gas prices down, consumers are likely to reverse the short-term driving pattern
changes they made when gas prices were high, but it’s unlikely that the
consumers who made more permanent changes, like changing jobs to work closer to
home, will go back to their previous driving behaviors,” says David Portalatin,
director of industry analysis for NPD’s automotive division. “Consumers’
concern about the economy and the fact that many believe gas prices will soon
go up again, also impacts their driving behaviors.”
Portalatin
touched on this subject Wednesday in his comments during AAIA's Town Hall
breakfast at AAPEX.
The NPD
survey of 1,363 consumers captures the changes consumers made to cope with high
gas prices. In addition to driving less miles, consumers changed their
commuting methods (e.g., carpooled), shopping patterns (e.g., reducing or
consolidating shopping trips), and took action to increase fuel efficiency
(e.g., avoided idling).
Consumers
also changed their approach to auto maintenance as it relates to fuel
efficiency, according to NPD: More than half of the respondents said they
checked the tire pressure, 37 percent changed the air filter and 23 percent
replaced the fuel filter. They also reported changing the oil more often; using
fuel additives, more premium oil, oil additives or engine treatments to improve
performance or gas mileage and purchased higher quality gasoline.
As for
purchasing a new vehicle, 61 percent of those surveyed said they are not
planning to purchase a new or used vehicle in 2009. Of those consumers who said
they were going to purchase a new or used vehicle, 41 percent said they plan to
buy a more fuel efficient vehicle, and 43 percent said they possibly would buy
a more fuel efficient vehicle. The majority of consumers who said they would
buy or possibly buy a more fuel efficient car didn’t select a specific type of
fuel efficient vehicle, but 29 percent said they would buy a hybrid.
“When
gas prices were high, consumers made conscious changes in all areas of their
lives that involved a car,” said Portalatin. “I feel that today’s automotive
consumers are more informed about fuel efficiency and have more fuel efficient
options available to them. Some will go back to their gas guzzling ways, but
many have had their consciousness raised regarding fuel efficiency.”