Tom Tecklenburg is director global automotive aftermarket
distribution and services. He is responsible for the oversight and
strategic direction of the automotive and heavy-duty aftermarket
business globally. Tom has responsibility for automotive aftermarket
activities in North America and Europe, with matrix responsibilities
for the rest of the world.
Prior to joining Timken in 2008, Tom was vice president of sales and
marketing for Bendix Brakes Americas. He held previous positions in
sales with Bendix, Fram and Autolite in both original equipment
manufacturer and aftermarket businesses. He also held positions in
supply chain and finance.
Tom received a bachelor's degree in accounting from The Ohio State
University and a master of business administration degree from the
University of Dayton.
Join us as Tecklenburg discusses Timken’s global business strategy and
the e-business initiatives that help the company stay ahead of the game.
Tom, you joined Timken as director global automotive aftermarket one
year this month. Now that you’ve had time to settle in to your new
role, tell us about some of your plans and goals for expanding Timken’s
global aftermarket business.
Timken enjoys a large global footprint of manufacturing plants and
distribution centers, as well as original equipment (OE) customers on
six continents. This global footprint allows us to service not only OE
and original equipment service (OES) businesses but also diverse
aftermarket channel partners.
A change in our reporting structure in late 2007 both Timken OE and
aftermarket divisions now report to the same global leader has been
key to the new opportunities we are presently evaluating. We are
convinced that we can continue to grow faster, with higher levels of
profitability, by focusing on the end-user markets, leveraging our
channel position and continuing to penetrate new applications at the OE
level. If an opportunity doesn’t have an aftermarket, it will not be
considered for our accelerated growth effort.
As a result of our new alignment, we’ve gained synergies in global
policies and processes that have increased our customer service levels
in all of our geographic regions.
Going forward, our strategy is to focus on new products, alliances and
acquisitions. At the same time, we recognize the changing landscape of
the OE business, which will dictate adjustments in how we best serve
our aftermarket customer base. Timken has had three successful quarters
in 2008, and we look forward to more positive results in 2009.
And speaking of global business practices, you just mentioned that
Timken has manufacturing plants and distribution centers on six
continents. How does this extensive global footprint help serve your
customer base?
Timken’s global footprint helps us better service customers in their
local geographic regions. Timken does little import / export from one
region to another due to the high costs, as well as regional product
differences and the specific industries served. We are continuously
looking at ways to better service our channel partners for global
opportunities, always mindful of how to best utilize our regional
capabilities and expertise.
Logistics and e-Business most certainly play a role when managing a
global business. Can you tell us about some of the processes and
strategies that help Timken stay ahead of the game?
Timken recently implemented SAP into our ERP systems and has linked
them to our e-business front ends as well as to CoLinx LLC. CoLinx is a
manufacturer-owned provider of shared e-commerce and logistics services
in North America. It operates shared warehouses, a transportation
network and freight bill audit and payment services.
Our SAP implementation throughout 2007 and early 2008 was very
challenging. However, SAP has made our global capabilities stronger by
replacing more than 20 separate business operating systems. We feel SAP
will be the foundation for additional significant e-business and
e-commerce solutions in 2009 and beyond. As SKU proliferation
continues, managing inventories and working with channel partners is
even more critical when considering category management, VMI and other
systems to increase forecast accuracy and working capital turns.
Timken is not only a parts manufacturer but also offers products to
help make your customers’ jobs easier as well. Why is this important
for Timken?
Obviously, we have always focused on end-users in the automotive
aftermarket the person that “throws away the box.” We want to make
sure that the person can easily find the part or application specific
product needed and purchase it from one of our more than 10,000
channel-partner locations.
In addition, we offer a lot of valuable free information to help
professional technicians increase their knowledge, efficiency and
profitability. Two examples: our automotive and heavy-duty TechTips
(www.timken.com/techtips) and our award winning Tech Series online
training program (www.timken.com/techseries).
While the OE housed unitized bearings (hubs) generally make the
installation easier for late model passenger vehicles and light trucks,
the technology from Generation 1 to Generation 3 hubs has grown in
complexity. As a result, there is a continuing need for quality,
user-friendly educational material for professional technicians.
How does Timken’s role as a supplier to the world’s automakers benefit the company’s aftermarket division?
Timken continues to work closely with both OEs and Tier 1 suppliers.
They utilize Timken technology and capabilities to generate solutions
for cost-effective, performance-driven products. These products will
continue to be part of our aftermarket offering, helping to drive
future sales.
As a business that makes products primarily composed of different
types of steel, the issue of raw material costs must be something
Timken keeps a close eye on. What are your thoughts on where this issue
is headed?
We are very aware of steel and material economic issues, as we produce
high-end, precision-grade steel used in many of our own products as
well as products used in specification-critical industries. That being
said, the recent economic environment is presenting some very unique
challenges and have decreased the high-percentage trend we’ve seen for
last 12-plus months. However, year-over-year increases are still around
20 percent. Timken will continue to implement Lean manufacturing and
Six Sigma initiatives to drive continuous improvements to minimize cost
increases and price and surcharge actions.