LEESBURG, Va. -- Precision Tune Auto Care has launched a new program to promote customer loyalty and drive new leads by using a Web 2.0 technology to interact directly with drivers. Through a partnership with DriverSide.com, a web service for car owners, Precision Tune will give customers an individual online vehicle profile where they can independently track car maintenance, ask certified mechanics questions for free, interact with other car owners and more. The service will be provided free to all customers.

“Our customers want to be proactive in the maintenance of their cars and trucks and we want to give them every possible tool to make sure their vehicles run strong for a long, long time,” said Robert Falconi, CEO of Precision Tune. “This new web service gives our franchisees an easy way to build lasting relationships with their customers and another method for attracting more drivers to their service centers.”

Precision Tune customers using DriverSide will each have a personal “My Car Page” profile, where information about their vehicles will be stored automatically. Through this information, they will receive service reminders and collect special offers and discounts, in addition to the dozens of other features offered by DriverSide. Each customer’s Precision Tune service history will be saved in their “My Car Page” profile so customers will never again wonder when their next oil change is due or when a major service took place. 

“There are a million sites out there for consumers shopping for a new car, but DriverSide is the first to focus on the entire lifecycle of car ownership,” said Jad Dunning, CEO and co-founder of DriverSide. “Precision Tune is far ahead of its competition in terms of offering their customers and franchisees the best technology service available for customer retention and generation. DriverSide is uniquely able to deliver programs like this because of the relationship it has with its users. We like that drivers will be better informed and that Precision Tune franchisees have a valuable tool to drive business -- particularly in this tough economic climate.”

The new service is available now at 245 Precision Tune Auto Care service centers.