LAS VEGAS --  James Power IV, senior vice president and strategic advisor at J.D. Power and Associates, has joined the Service Repair Solutions Inc. (SRS) Board of Directors. SRS is the parent company of MPi, Identifix and iATN.

Son of J. David Power III, founder of J.D. Power and Associates, "Jamey" Power brings to SRS a wealth of credentials derived from more than two decades of hands-on experience. He, like the other Power children, worked at the company in a variety of jobs throughout their early school years and into college. Power joined the company as a professional employee in 1990. Most recently, he was senior vice president and general manager--International Operations. During this period the international business grew to more than 20 percent of the company's overall business and established offices throughout Asia, Europe and Canada.

In the mid 1990s, Power moved to Michigan to direct the J.D. Power and Associates regional office in Troy, Mich. There he developed business with the automotive manufacturers, the commercial vehicle manufacturers, automotive finance companies and a variety of automotive suppliers. He also managed the Canadian operations and established the first office in Toronto in 1996.

Power launched his career at the advertising agency Foote, Cone and Belding as a key member of the account management team responsible for Mazda's national marketing and communications program. In the late 1980s he joined the Chevrolet Motor Division of General Motors Corp. There, he was the Geo marketing development manager for the region covering Southern California, Arizona, southern Nevada and New Mexico.