WORLDPAC has announced the availability of its new WORLDPAC Literature Resource Center. The center provides customers with easy access to literature that provides helpful information about WORLDPAC products and services. New WORLDPAC literature includes the Tools & Equipment and Customer Marketing Solutions (CMS) brochures.

The WORLDPAC Tools & Equipment brochure is available for view using virtual brochure technology and contains an overview of products available through the company’s new Tools & Equipment program including:

• A/C and Cooling Service Equipment

• Air Compressors & Air Tools

• Diagnostic and Electronics Equipment

• Lifts

• Lighting Equipment

• Specialty Tools

• Tire Service Equipment

The WORLDPAC Customer Marketing Solutions (CMS) educational brochure is designed to supplement the Independent Repair Specialist’s marketing knowledge and assist them in marketing their businesses. Topics discussed include:

• Acquisition Marketing

• Retention Marketing

• Allocating Marketing Budgets

• Measuring your Marketing Programs

Access the WORLDPAC Literature Resource Center directly at www.worldpac.com/literature.