LAS
VEGAS -- Automotive
industry consultant Charlie Fewell will use his keynote address at the upcoming
Alliance of State Automotive Aftermarket Associations (ASAAA) Annual Meeting in
Las Vegas to warn executives of the need to save the aftermarket industry from
meltdown.
Fewell,
who also delivered the keynote address to the ASA (Automotive Services
Association) in March, said he hopes to persuade executives who represent all
levels of distribution and repair that they need to apply best practice
principles from the business world in the aftermarket industry or face even
tougher times ahead.
“We need
to take a long hard look at ourselves and realize it’s time for change,” said
Fewell. “The aftermarket is not exempt from the dynamics of the world of
business. Just like in any other industry, you do not survive with outmoded
business models, lackluster customer service and an unwillingness to adapt to a
tougher marketplace. It just so happens that these problems are endemic in our
industry.”
Fewell
believes the seeds of change have already been planted, “Many people I talk to
in this business are desperate to turn things around. I believe that as an
industry we need to roll up our sleeves, think like entrepreneurs and reinvent
ourselves.”
The
ASAAA Annual Meeting takes place Nov. 4 at Planet Hollywood in Las Vegas.