From aftermarketNews Staff & Wire Reports

ELK GROVE VILLAGE, Ill. – Penray has completely redesigned the packaging for its entire line of Penray Performance Products. The new look incorporates both English and Spanish product descriptions, updated information and better organization among categories.

“We surveyed our customers and they wanted packaging improvements,” said Chris McKenzie, director of marketing at Penray. “So we modernized formulas and performance statements, added Spanish to the labels, and classified and color-coded all the products. The goal was to make the products more attractive and informative, to reach out to the growing bi-lingual population and to ensure that Penray products will stand out so technicians will know exactly which products they are reaching for.”

Penray’s new Performance Products packaging will be on display at AAPEX at Penray’s booth (#2038).

For more information about Penray, visit: www.penray.com.