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Castrol Launches New GTX Start Up Motor Oil
June 18, 2004
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WAYNE, NJ -- Castrol has launched a new brand of motor oil specially formulated to provide start up protection and reduce engine wear.

Because the rate of engine wear is higher during the critical start up period, Castrol GTX Start Up has been formulated to provide protection at that time. The new brand was designed to protect during every single start up not just during winter or cold weather starts, said Castrol.

Nearly every time an engine is started, it is placed under a higher level of stress for up to ten minutes, according to Castrol. After the start up period has concluded, Castrol GTX Start Up will continue to provide protection.

Tagged “Protection From the Moment You Turn the Key”, Castrol GTX Start Up will have a national rollout, supported by strong marketing campaign, including consumer advertising, promotions and sponsorships to drive awareness and trial. It is available in SAE 5W-30, 10W-30 (both meet the requirements for API energy-conserving oils) and 10W-40 grades.

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