MIDLAND, MI -- The University of the Aftermarket has issued reports from this year's Leadership 2010 program.

The Leadership 2010 program brings together a diverse cross-section of individuals from aftermarket manufacturers, distributors and automotive service providers. A key component of this leadership development program is conducting primary research on issues of critical importance to the automotive aftermarket industry.

This year, the program looked at the following topics:

* Competing against the OE dealer for technicians

* The effect of the brand relationship of 18-35 year olds and their service professional choice

* The evolving competencies needed for the successful service technical/shop owner of the future: a competency model

* Understanding the buying decision behind the independent aftermarket technician’s decision to install economy, private label or national brands

* The leading impediments preventing dealers from participating in E-catalog system integration

To review findings of these reports, go to www.univaftmkt.org and click on the “Industry Reports” menu button.

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