MADISON, IN -- Rotary, an Indiana-based automotive lift systems manufacturer, has retained Simpson Communications, LLC, to handle its public relations activities in North America. Simpson Communications is a public relations agency based in Shaker Heights, Ohio, specializing in business-to-business communications within the transportation industry.

Simpson Communications will develop and implement public relations campaigns to promote Rotary vehicle lifts and other productivity-enhancing tools and equipment to the professional automotive service, commercial truck and transit, vehicle storage, vehicle enthusiast and residential market segments. Responsibilities include preparing news releases and other media materials, organizing press events, public relations counseling, media relations and strategic planning.

“Simpson Communications offers tremendous PR expertise and experience in our markets,” said John Rylee, Rotary director of marketing. “We are confident that with the agency’s active involvement, we will continue to increase exposure for the many ways Rotary offers to help improve technician productivity and increase profitability.”

For more information about Rotary, visit: www.rotarylift.com.

For more information about Simpson Communications, e-mail: simpsoncomm@aol.com.

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