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Dura Lube Acquisition Completed
June 24, 2005
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From Staff & Wire Reports

Into Great Brands Inc. has completed its purchase of the Dura Lube family of products, joining into the company's MotorKote Hyper Lubricants as “one of the leading packaged goods companies in the automotive aftermarket,” according to the company.

“We are extremely pleased to make this acquisition of one of the more recognizable brands in the automotive aftermarket,” said Alan Rudy, chairman of Into Great Brands. “It is a strategic move for our company to combine this national brand with our strong MotorKote formulas which have enjoyed success in a variety of distribution channels.”

Dura Lube Products is the maker of Dura Lube Advanced Engine Treatment, Advanced Fuel System Treatment and Dura Shine, among other chemicals and lubricant additives. MotorKote Products is a heavy-duty line of synthetic lubricants and fuel optimizer products.

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