CHANTILLY, VA -- Glenn Mercer will speak on "The Pricing Advantage" at the Opening Session of the International Big R Show on Oct. 30, 2005.

Mercer is with McKinsey & Company, a consulting company that has done several hundred pricing projects in various distribution industries including the automotive aftermarket. Mercer spoke in May 2005 at the Global Automotive Aftermarket Symposium in Chicago on this all-important topic and provided some great insight into this critical issue.

“We are pleased to have Glenn Mercer speak on the Pricing Advantage," APRA President Bill Gager said. "We all realize a very small price increase can have a huge positive impact on the bottom line. Attendees will hear many tools and tips for better price - and profit - performance during Mercer’s presentation.”

For complete details on registering for the International Big R Show, visit BIGRSHOW.com or call (703) 968-2772 ext 105.

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