GASTONIA, NC -- WIX Filters recently won two Business Marketing Association (BMA) Carolinas ProAd Awards for advertisements from its marketing campaign featuring the new, predominantly black WIX Filters product packaging introduced in 2005.

“Our marketing efforts for 2005 mirror the bold new look of our filters and the cutting edge design of our packaging,” said Bruce Johnston, brand manager, WIX Filters. “We believe that the strong imagery and aggressive, in-your-face messaging of this campaign effectively convey the high quality and technical superiority of our products, and we are honored that WIX Filters’ creative efforts were recognized by the industry experts at the BMA.”

WIX Filters received the BMA ProAd Awards, which honor excellence in business-to-business marketing and communications, for single-page, full-color advertisements developed by Charlotte-based creative marketing communications firm Wray Ward Laseter.

WIX earned a silver BMA Award for a trade advertisement and a bronze BMA Award for a fleet advertisement, both of which highlight the superior quality and performance of WIX Filters.

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