SOUTHFIELD, MI -- Juan Carlos Ordoñez has been named vice president, BASF Automotive Refinish Solutions business unit in North America, headquartered in Southfield, MI. The appointment was effective Oct. 1.

In his new position, Ordoñez will be responsible for all aspects of BASF’s automotive refinish coatings business in Canada, Mexico and the United States. He replaces Albert Winterman, who retired as vice president of the refinish business in April.

Prior to his latest appointment, Ordoñez was in charge of BASF’s decorative coatings business in South America and was based in Brazil.

A native of Colombia, Ordoñez joined BASF in 1982. Since then, he has held numerous management positions in North America and South America, and has served assignments in Germany.

Ordoñez holds a bachelor of business administration degree from the University of the Andes in Bogotá, Colombia. He is fluent in Spanish, English and Portuguese.

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