ANN ARBOR, MI -- Sales and marketing expert Bob Kaulig has accepted the position of vice president of marketing for Affinia’s Under Vehicle Group (UVG).

“Bob’s expertise and experience are ideally suited for the task in front of him,” said Jerry McCabe, vice president of communications and marketing services for Affinia Group Inc. “With an established, reputable career in Affinia, Bob has proven talent and an in-depth knowledge of our industry. His continual focus on exceeding customer expectations makes us extremely excited to have him leading our Under Vehicle Group marketing efforts.”

Kaulig will oversee all marketing efforts for Affinia’s Under Vehicle Group, including branded sales, CARQUEST and NAPA. He and his team will work closely with respective sales teams to develop marketing campaigns, advertising and promotional programs. This team will coordinate activities to assist the sales team in attaining growth consistent with the objectives of the Under Vehicle Group.

With Affinia since 1986, Kaulig most recently held the position of vice president, UVG CARQUEST Sales. Throughout his UVG career, he has served a variety of roles, including special products manager, national sales and marketing manager, vice president of sales, vice president of marketing and numerous positions within product management and sales. Educated at both University of Wisconsin and Northern Illinois University, Kaulig holds certification as an Automotive Parts Professional (APP) and holds a U.S. patent for a Master Brake Cylinder Bleeding Device.

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