ANOKA, MN -- Lund International has designed a program to assist its dealers in their marketing solutions.

The Dealers-Edge Program -- a free service -- includes major components including customizable print and radio advertisements, point of sale materials, retail advertising techniques, installation/informative videos, featured dealer stories, program incentives, a comprehensive image library and relevant news sources. In addition, Dealers-Edge members will also benefit from Lund International's Customer Referral Network which includes 24 telephone and website referral service.

"We dedicated a sizeable Dealers-Edge Program display within our booth at this year’s SEMA show," says Paula Sliefert, Lund International's director of marketing. "We feel we're at the point where we can say we offer the most comprehensive marketing support program available to dealers in the automotive aftermarket and we'll continue to focus on it."

In addition to highlighting the latest enhancements of the program to 2005 SEMA show attendees, another goal at the show was education.

"While the program has become widely accepted, we still think there's an opportunity to ensure that dealers understand the breadth of the program and how to take advantage of it, says Sliefert."

For more information or to become a Dealers-Edge member, visit lundinternational.com.

_______________________________________

Click here to view the rest of today's headlines.