PORTAGE, WI -- Penda Truck Accessories is ready to reward the industry’s most important sales professional – the counterperson – with cash for every premium Penda Skid Resistor they sell in February and March.

Penda’s new “Pick Up the Perks” promotion will enables qualifying counterpeople to earn $20 every time they sell a Penda Skid Resistor. Available to Penda retailers, “Pick Up the Perks” is designed to help stores drive sales of its bedliner. The Skid Resistor also enables retailers to earn increased margin with every bedliner they sell.

“Research proves consumers are willing to pay more for a bedliner that looks, feels and performs like a premium product,” said Mike Deckard, vice president of marketing and sales for Penda Truck Accessories. “This exciting new promotion provides an added incentive for the counterperson to capture these increased sales dollars by recommending the world’s best drop-in bedliner.”

To participate in the “Pick Up the Perks” promotion, retailers simply need to obtain a promotional kit – containing sell sheets, spiff cards and other materials – from Penda. The $20 incentive is offered on every Penda Skid Resistor sold between Feb. 1 and March 31. Completed spiff cards and copies of sales invoices must be submitted to Penda no later than April 17 in order to qualify for the cash incentive.

To obtain a “Pick Up the Perks” promotional kit or for more information on Penda products, call 1-866-PENDA99. Additional product information is available online at www.penda.com.

_______________________________________

Click here to view the rest of today's headlines.