SOUTHFIELD, MI -- R. L. Polk & Co. has appointed Walter Rothschild vice president, global marketing & product strategy. In this role, Rothschild will be the strategic leader for marketing and product efforts across markets and, as a member of the company’s global leadership team will report to Joe Walker, president, Polk Global Automotive.

Prior to joining Polk, Rothschild served as executive vice president of Marketing at TransUnion LLC for five years. At TransUnion, he was responsible for building the company's first marketing organization, developing a global brand strategy to reposition the company, restructuring the product architecture and identifying consumers as a market.

Rothschild also spent 12 years at MasterCard International Inc. serving as vice president of global debit brands, vice president of global products and brands and vice president of marketing, U.S. region acceptance. He started his career in marketing and product management in consumer banking after graduating from Long Island University with a bachelor's degree in political science, history and business.

For more information about R. L. Polk & Co., go to: www.polk.com .

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