SAYLORSBURG, PA -- Run-Rite, maker of professional automotive preventative maintenance products, is giving participating technicians and service writers the opportunity to win $10,000 as part of its new sales incentive: “When Danica Wins – YOU Win!”

In addition to giving participants the opportunity to win $10,000.00 cash, they will also be giving away a trip to this year’s INDY500, a trip to Chicagoland Speedway, a 30” plasma TV, Run-Rite Racing leather jackets, hats and t-shirts and copies of Danica’s new book “Crossing the Line” (due to be released May 1).

This new incentive promotes Run-Rite’s new “Sledgehammer Fuel System Treatment.” The Sledgehammer service is a quick pour-in that requires minimal labor time, marketed as a great add-on product for automotive service centers.

For more information, visit: www.Run-Rite.com.

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