ALPHARETTA, GA -- Exide Technologies has launched two new automotive battery brands -- Exide Marathon and NASCAR Extreme -- in the United States.

Both the Marathon and the NASCAR Extreme batteries are premium offerings engineered to deliver optimal performance in even the harshest conditions. Because high heat and vibration are the leading causes of premature battery failure, the technology developed for these products was tested and proven under extreme conditions in taxi fleets in Las Vegas and Phoenix; in these environments, the batteries consistently lasted longer than other lead calcium products, according to the company.

The Marathon and the NASCAR Extreme batteries also offer full 40-month free replacement and 108-month limited warranties, along with a 40-month, 24/7 jump start assistance program -- providing unsurpassed total protection.

Exide's relationship with NASCAR also offers consumers the option to enroll in the NASCAR RacePoints rewards program when purchasing either a Marathon or NASCAR Extreme battery. Points can be redeemed for a range of NASCAR-related apparel, merchandise, collectibles and experiences. Exide is the only battery manufacturer to participate in the NASCAR RacePoints program.

"Our newest additions to the Exide automotive battery lineup appeal not only to owners of high-end vehicles, but to those who understand the value provided by a premium warranty," said Jim Jelin, vice president, marketing and retail sales at Exide. "For most owners, whether on the track or in traffic, a Marathon or NASCAR Extreme battery will likely be the last battery they will buy."

The Marathon brand will be available through retail outlets, while NASCAR Extreme batteries will be sold through dealers, automotive repair shops and specialty retailers.

For more information, visit: www.exide.com.

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