PHILADELPHIA --
Pep Boys is celebrating grand re-openings at eight stores in Denver and Colorado Springs. The stores have undergone a significant internal and external transformation designed to showcase Pep Boys' commitment to revitalize its unique offering of automotive parts, tires, repair and maintenance services.
Each store has been extensively re-merchandised and stocked with new products ranging from power tools and generators to the latest in mobile entertainment and the most-modern automotive repair equipment. A contemporary interior design, which reflects the new red, white and blue Pep Boys corporate colors, includes multimedia displays, dynamic signage and customized areas for new product categories. The store facades and exterior signs have also been updated.
"All of our Denver and Colorado Springs stores now feature bolder product displays that leverage our massive retail space, maximize sales per square foot, create a permanent space for exciting new product categories, including garage and transportation, and highlight the repair and maintenance service we provide in our 6,000 service bays chainwide," said Chief Executive Officer Larry Stevenson. "We are very excited about the revitalization of these stores. Customer response has been very positive as a result of our previous market-wide refurbishments and we expect a similar response from our customers in these markets."
Pep Boys has also unveiled its new look at stores located in Jacksonville, FL; Los Angeles and San Diego, CA; Philadelphia and Harrisburg, PA; Chicago, IL; Phoenix and Tucson, AZ; Las Vegas, NV; and greater New York. By 2008, Pep Boys plans to complete the refurbishment of substantially all of its 593 stores across the United States and Puerto Rico.
As part of the grand re-openings, Pep Boys stores will run special sales and service promotions.
For more information about Pep Boys, visit: pepboys.com.
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