GASTONIA, NC --
WIX Filters has received the National Catalog Managers Association (NCMA) President’s Award for Catalog Excellence, recognizing the filter manufacturer’s online parts catalog for its outstanding content, features, usability and appearance.
“Our Web-based catalog averages more than 7 million hits a month, and we want to make sure that our customers find it to be a comprehensive and easy-to-use product resource,” said Bruce Johnston, brand manager for WIX Filters, part of the Affinia Group, Inc. “We are pleased to receive recognition on this front from the NCMA and look forward to offering our customers continued state-of-the-art technical tools.”
The WIX Filters Web catalog, which can be viewed at www.wixfilters.com
, was reviewed by a panel of judges on a variety of scoring categories that evaluated security, ease of use, home page, cosmetic appeal and other facets. WIX also offers its customers print and CD-Rom product catalogs.
Dan Moser, catalog manager for WIX Filters, accepted the award at the annual NCMA National Conference in Myrtle Beach, SC.
“We are proud to offer a tool that is valuable to all our customers, whether they’re seeking WIX Filters information for passenger cars and light trucks, heavy duty trucks and buses, off-highway vehicles or even a lawn mower,” said Dan Moser, catalog manager for WIX Filters.
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