IRVINE, CA -- EchoMaster, a manufacturer of obstacle avoidance systems and accessories, has appointed Media Management Marketing as its public relations and marketing firm.
EchoMaster specializes in the design, manufacturing and marketing of innovative fleet, commercial and vehicle safety and convenience products for the automotive industry.
“In response to vehicle blind spots getting bigger, we have developed the HitchScan, a wireless reverse obstacle system specifically for pick-up trucks and SUVs,” says Mark Swannie, president and CEO. Every year, children are injured and killed because drivers do not see them while backing up. The HitchScan simply plugs into the trailer hitch using wireless communication and installs in 30 seconds. No wires to cut, no drilling required. Our mission in developing the unit is to help reduce senseless injuries and deaths as well as countless parking lot accidents.”
Approximately 6,000 people are injured each year in vehicle backovers, according to the National Highway Traffic Safety Administration, and an additional 120 are killed, mostly children. In addition, over 100,000 accidents are caused during backing up maneuvers.
Backup aids aren't always marketed as safety devices, so they can be difficult for consumers to spot in brochures. On the Toyota Sienna minivan, for example, the sensor is called "intuitive parking assist" and comes standard only on the luxury model. On the Lexus RX330 sport utility vehicle, a backup camera is included if owners buy a $6,790 DVD navigation package. Approximately 2 million higher trim level vehicles are currently delivered with a Back Up Obstacle avoidance system, leaving a huge void in the much larger standardized optioned vehicle market.
EchoMaster’s reverse sensing devices are available only through registered dealers and distributors who share EchoMaster’s dedication to safety and customer care. The company has access to the most current vehicle models and that ensures their ability to provide customers with timely technical updates, troubleshooting, custom engineering and uncompromised performance. The company also offers custom design, private labeling, OEM, Port and aftermarket applications.
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