ANOKA, MN -- Paula Sliefert, director of marketing for Lund International, has been elected to serve for a second term on the select committee of the Light Truck Accessory Alliance (LTAA). The primary goal of the LTAA, a council of SEMA (Specialty Equipment Market Association), is to encourage product quality as well as service and business practices benefiting manufacturers, suppliers, dealers and customers.

Sliefert, who has been with Lund International for 10 years, is director of marketing for the company’s family of brands including AVS, Deflecta-Shield, Lund, Nifty and Trenz. She is responsible for facilitating a team of professionals in the areas of market research, product development and communications.

Recently, Sliefert and 13 other LTAA members participated in a two-day rally in Washington, DC, which included more than 100 SEMA members from across the country. Meeting one-on-one with their congressional representatives, LTAA members were provided with information on what is happening on the Hill and were afforded the opportunity to educate their representatives about issues affecting the industry.

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