LIVERMORE, CA --
Internet AutoParts, Inc. (IAP), which operates one of the aftermarket’s leading Web-based eStore for service dealers, has adopted the Activant Solutions Cover-to-Cover graphical electronic catalog technology for use in its e-commerce site.
IAP, with nearly $1 million in daily parts transactions and serving more than 50,000 registered professional automotive technicians, shop owners and distributor locations, was created in 2000 by a coalition of automotive parts distributors. Since its inception, the www.iapshop.com eStore has been powered exclusively by Activant catalog data.
Cover-to-Cover provides one-click access to more than 2 million detailed part photos/illustrations, specifications, installation instructions, technical service bulletins and other valuable information. In addition to the IAP eStore, this innovative eCatalog technology is currently in use at more than 800 automotive parts counter positions across North America.
For more information about Activant, go to:
www.activant.com
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