FORT LAUDERDALE, FL -- Michael Bland has joined Forecast Products Corp. as vice president of sales. An industry veteran with more than 30 years of aftermarket experience, Bland will head the sales effort at Forecast, focusing on aggressively growing the company’s traditional business both with its Original Engine Management (OEM) brand and in the private-label channels. Most recently, Bland headed the aftermarket initiative at Prestolite Wire for the past eight years.

Forecast has been an industry leader in engine management, ignition and filters for more than 25 years. With more than 5,000 SKUs, its on-line catalog (oemautoparts.net) covers more than 95 percent of the most popular import and domestic applications. Working with Vertical Development, Forecast is able to tailor and customize specific catalog needs for any customer, as well as map to all electronic platforms.

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