Posted: Sept. 14, 2006, 9 a.m., EST

ADDISON, IL -- This fall, KYB will launch a new promotion dubbed, “Feeling is Believing.” Service providers will earn certificates valid for $10 off future KYB purchases for every set of two KYB shocks or struts purchased and installed between Sept.15 and Nov. 15. Additionally, KYB will reward outside sales people working with participating service dealers with a gift card.

“By offering a second incentive to the outside sales people we believe that we can help to increase communication between the manufacturer, distributor and service dealer,” said KYB Director of Marketing and Training William “Mac” McGovern.

“Feeling is Believing” offers service providers with the flexibility to implement the program as they like. Many service providers will elect to pass the savings on to consumers, while others can redeem their certificates at the end of the program on KYB products for their technicians. “The ultimate purpose of “Feeling is Believing” is to fit KYB shocks and struts on more vehicles to allow people to feel first hand the additional handling and control that we provide. A flexible program that is easy to implement is the best way to achieve this,” McGovern continued.

Service providers participating in “Feeling is Believing” will also receive a kit containing informational literature and point of sale items. These materials are designed to be effective in explaining shock and strut maintenance to the consumer.

For more information about KYB, go to: http://www.kyb.com.