CHAMBERSBURG, PA -- To help guide the company through upcoming product launches and its next phase of growth, International Marketing, Inc. (IMI) has added Brian Hodge as its marketing director. The new position was created by President Bob Fogal, Jr. to help the trucking and automotive performance parts company keep up with its expanding product and customer base.

Hodge has already helped IMI launch XACTBalance, the company’s newest tire balancing product for passenger vehicles. He will also develop new strategies for IMI’s existing heavy duty trucking product lines, including EQUAL Tire Performance, Smart Sense and others. His technology-marketing experience will also be used as IMI develops real-time performance monitoring solutions and other new products in the future.

Hodge earned a bachelor of science degree in marketing from Messiah College and has more than a decade of marketing experience in business-to-business service industries. Most recently, he was the director of marketing and communications at Technisource, an IT services and staffing firm based in Little Rock, AR.

For more information about IMI, visit: http://www.imiproducts.com