From Tire Review

The PLT replacement sales and marketing group of Continental Tire North America Inc. (CTNA) has appointed Dana Zamalloa manager, public relations and communications.

Zamalloa’s new position was effective Dec. 14. A communications graduate of the University of Nevada, Zamalloa has nine years of advertising and public relations experience. She most recently served as senior marketing communications manager with Toyo Tire USA Corp.

Zamalloa will report to Travis Roffler, director of marketing for the PLT replacement group.