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Falken Industries Enters Australian Market
January 10, 2007
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PARIS, France -- Falken Industries’ Clean Plus Product Group has signed an agreement for distribution of its "premium" consumer line of auto care products in Australia. The agreement, starting this year, guarantees a five year minimum purchase of $400,000 annually, said the company.

Already present in more than a dozen international markets, Clean Plus products will now be available to Australian consumers. With a population of roughly 20 million, Australia has an economy with a per capita GDP on par with the four dominant West European economies. However, with its steady growth rate of 2.8 percent, experts predict Australia to eventually surpass these markets.

"Australia is an ideal market for auto care products due to its seasonal continuity," Helle Mads, executive vice president-Europe. "It allows us to have a year-round presence in the market. Additionally, its hemispheric location produces a seasonally inversed climate to those of our European countries, allowing for uninhibited capital flow to the company."

For more information about Falken Industries, go to: http://www.cleanplus.com.