ALLENTOWN, PA -- Siemens VDO, a supplier of automotive electronic/electrical systems and components, has appointed Jeffrey Ross as product manager. The announcement was made by Bill Setter, director of business development, Instrumentation Business Unit at Siemens VDO Service and Special Solutions.

Setter indicated that Ross will be responsible for managing the company’s existing product portfolio for aftermarket instrumentation, as well as increasing the sales opportunities and future growth of aftermarket instrumentation product lines. Setter also noted that Ross brings more than 13 years of automotive aftermarket experience as well as a wealth of sales and product management expertise to the Siemens VDO Service and Special Solutions team.

Prior to joining Siemens VDO, Ross spent more than 10 years with National Auto Stores where he was director of Inventory and Asset Management. Ross also gained valuable retail management experience as a NAPA store manager and assistant store manager for Western Auto Parts.

Ross was the director of the Safety Committee for National Auto Stores from 2004-2006. He holds a BS in Management from East Stroudsburg University where he graduated Cum Laude. He lives in the Lehigh Valley area with his wife and two children.

For more information about Siemens VDO, go to: http://usa.siemensvdo.com